"The worlds smartest camera" - Polaroid 660
Type
University Project
Date
07/2023
Team
Individual project
Skills
Description
Back when I started my studies in interaction design, this project was my first point of contact with UX research.
Based on a usability test with a first user of the product, a detailed interaction mapping is created. The resulting insights are visualised on a poster.
Based on a usability test with a first user of the product, a detailed interaction mapping is created. The resulting insights are visualised on a poster.
Interaction map
Using a video of the usability test, any information, such as the thoughts and actions of the test person, the status of the device, etc., can be recorded on an interaction map thanks to the thinking aloud method.
Insights
Misleading ‘flash button’
The button actually responsible for autofocus is mistaken for the flash trigger due to its proximity to the flash and lack of labelling.
Light in the viewfinder
The fact that a light is built into the viewfinder, which communicates the charging status of the flash is difficult for the user to understand.
This is because the user needs to know about the connection between the light and the flash trigger. The user must first find the light. This means that the user does not understand that the flash needs to be charged.
This is because the user needs to know about the connection between the light and the flash trigger. The user must first find the light. This means that the user does not understand that the flash needs to be charged.
Multiple triggers
Due to the two available triggers, which also look different, it is difficult for the user to understand which trigger has which function.
Thoughts about the poster design
In terms of content, the final design alludes to whether an ageing instant camera is really as 'smart' as it was advertised at the time. This is suggested by the Insights, which show shortcomings in the camera's probably not so simple and quick operation.
As the Insights mainly concern the controls, the camera is drawn in the style of the instruction manual of the time. Other visual aspects, such as the colour scheme, are also influenced by the 'Polaroid' brand.
As the Insights mainly concern the controls, the camera is drawn in the style of the instruction manual of the time. Other visual aspects, such as the colour scheme, are also influenced by the 'Polaroid' brand.
